past and current work
2022-2025
Marketing Specialist
Sendero Creative serves as the Marketing Specialist for Shearwater Resort, overseeing all aspects of brand management, digital advertising, and strategic marketing initiatives.
As Brand Manager, Sendero Creative ensures the resort’s identity remains consistent and compelling across all touchpoints. This includes refining messaging, visual elements, and storytelling to align with Shearwater’s luxury and adventure-driven experience. The team manages content creation, brand voice, and public relations efforts to strengthen the resort’s market presence.
In Digital Advertising, Sendero Creative executes targeted campaigns across multiple platforms, including social media, search engines, and display networks. They optimize ad spend, track performance metrics, and refine strategies to maximize engagement and bookings.
Beyond these roles, Sendero Creative also handles email marketing, website management, social media strategy, and creative content production, ensuring a seamless and engaging digital experience for potential guests. By leveraging data-driven insights and innovative marketing approaches, Sendero Creative helps drive brand awareness, customer engagement, and revenue growth for Shearwater Resort.
Brand Manager, Social Media Manager, Website Manager
As the Brand Manager, Social Media Manager, and Website Manager for Big Coast, Sendero Creative plays a crucial role in shaping the brand’s identity, digital presence, and audience engagement.
As Brand Manager, Sendero Creative ensures Big Coast’s branding remains strong, consistent, and aligned with its adventurous and marine based storytelling. This includes refining visual and messaging strategies, overseeing content development, and maintaining a compelling brand voice across all platforms.
As Social Media Manager, Sendero Creative develops and executes content strategies across key platforms to drive audience growth, engagement, and brand loyalty. This includes content creation, community management, influencer collaborations, and data-driven optimization to maximize reach and impact.
As Website Manager, Sendero Creative oversees bigcoasttv.com, ensuring an intuitive and engaging user experience. This includes content updates, SEO strategy, performance tracking, and technical maintenance to enhance visibility and drive traffic.
Through a strategic blend of branding, digital marketing, and website management, Sendero Creative helps Big Coast expand its audience, strengthen its online presence, and build lasting connections with its community.
Great Bear Tales
Brand Manager, Social Media Manager, Website Manager
As the Brand Manager, Social Media Manager, and Website Manager for Great Bear Tales, Sendero Creative is responsible for shaping the brand’s identity, driving audience engagement, and managing its digital presence.
As Brand Manager, Sendero Creative ensures that Great Bear Tales maintains a compelling and cohesive brand identity that aligns with its storytelling and conservation-driven mission. This includes refining visual and messaging strategies, overseeing content creation, and ensuring brand consistency across all platforms.
As Social Media Manager, Sendero Creative develops and executes content strategies to grow and engage the audience across key social media platforms. This includes storytelling, community management, content scheduling, and performance analysis to enhance visibility and foster a strong online community.
As Website Manager, Sendero Creative oversees greatbeartales.com, ensuring it remains an engaging and informative hub for the brand. Responsibilities include content updates, SEO strategy, user experience optimization, and technical maintenance to drive traffic and audience interaction.
By integrating branding, social media, and website management, Sendero Creative helps Great Bear Tales expand its reach, connect with its audience, and amplify its storytelling impact.
Pacific Net & Twine
Brand Manager, Social Media Manager
As the Brand Manager and Social Media Manager for Pacific Net & Twine, Sendero Creative is responsible for strengthening the brand’s identity, enhancing customer engagement, and driving digital growth.
As Brand Manager, Sendero Creative ensures Pacific Net & Twine maintains a strong and consistent brand presence within the commercial fishing and marine industry. This includes refining brand messaging, overseeing content creation, and aligning marketing strategies with the company’s values and customer needs.
As Social Media Manager, Sendero Creative develops and implements content strategies across key platforms to connect with the fishing and marine community. This includes content creation, customer engagement, promotions, and data-driven insights to optimize reach and interaction.
By combining brand management with a strategic social media approach, Sendero Creative helps Pacific Net & Twine expand its industry presence, engage its audience, and strengthen customer relationships.
Wise Windows & Doors
Digital Marketing Manager
As the Digital Marketing Manager for Wise Windows & Doors, Sendero Creative is responsible for driving online growth, increasing brand visibility, and generating leads through strategic digital marketing initiatives.
Sendero Creative oversees digital advertising, social media, website management, and content marketing, ensuring a strong and cohesive online presence. This includes developing and executing targeted ad campaigns, optimizing SEO strategies, and managing engaging content across digital platforms.
Through data-driven insights, Sendero Creative continuously refines marketing efforts to enhance customer engagement, boost website traffic, and increase conversions. By leveraging a combination of paid and organic digital strategies, Wise Windows & Doors strengthens its market presence and connects with homeowners seeking high-quality window and door solutions.
Westec Remediation
Website Manager​